Google Ads for Auto Transport, Run by People Who Actually Generate Auto Transport Leads

We build and manage vehicle shipping campaigns for brokerages for years — with our own lead tracking platform included, and focus on optimization towards booked order.

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Not sure your site is ready? Get a free audit first →

No lock-in contracts · Launch in under 2 weeks · Full tracking stack included

Google Ads for Auto Transport, Run by People Who Actually Generate Auto Transport Leads

Booked Orders Tracked

Not just leads, but real orders. Tracked from ads click to delivery.

186 Booked Orders

CPL Trending Down

Cost-per-lead drops every month you run ads.

28.7% lower CPL

Keyword-level precise optimization

We optimize ads towards ones that generate you booked orders.

Car Shipping

Ship Motorcycle

RV/Trailer Hauling

Example report from CTC Insights — an advanced analytics add-on available separately. Not included in standard packages.

Most Agencies Have Never Shipped a Car.

Auto transport isn't a normal lead gen vertical. Agencies that treat it like plumbing or dentistry burn your budget learning on your dime.

We need only car shipping leads in the 48 states.

No overseas requests. No other vehicle types. No wasted spend. Just high-intent car shipping leads from people who are ready to ship within the U.S.

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Generic Agency

Overseas leads
Other vehicle types
Out-of-state requests
Low-intent traffic
Wasted ad spend

Our Approach

Car shipping leads only
48 states only
High-intent shippers
Targeted & filtered
Cost-effective results

Choose the Right Setup for Your Brokerage

Transparent launch pricing, ongoing optimisation, and tracking built for auto transport lead generation.

Car Shipping Ads

$1,000 to launch

then $500/month

Google Ads for car shipping — everything you need to start generating leads.

Google Ads + Bing Ads campaign setup
Campaign structure built for car shipping
Keyword research and targeting
Conversion tracking setup
GA4 + Microsoft Clarity setup
CTC Lead Tracking platform included
CallRail call tracking setup assistance
Ongoing optimisation, reporting and analytics

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Car Shipping Ads & 1 More

$1,500 to launch

then $750/month

Run car shipping plus one more vehicle type — motorcycle, RV, boat, ATV/UTV or heavy equipment.

Everything in Car Shipping Ads
Second vehicle type campaign, built separately
Independent targeting and budget per vehicle type
Per-vehicle-type reporting
Separate optimisation for each lead stream

Launch My Campaign

Need more vehicle types? Each additional type is +$250 setup and +$250/month.

Optional add-on for Either Plan

Rental Landing Page

+$300 /month per page

A conversion-optimised landing page we host, maintain and monitor — no changes needed to your website.

Landing page tuned specifically to vehicle shipping
Quote form with Google Maps autocomplete
Email validation API
Hosting, security updates and bug fixes
24/7 uptime monitoring
Lead tracking fully integrated out of the box

Most auto transport CRMs can't return marketing data.

On a rental page, tracking works from day one with zero integration work on your side.

Your Cost Per Lead Should Fall Every Month

The first month is always the most expensive. Google needs conversion data before it can optimise bids toward your most valuable customers. Any agency promising great efficiency in month one is selling you something. Here's the trajectory we aim for.

$16

$14

$12

$10–$12 $10

$8–$10 $8

Month 1 Month 2 Month 3 Month 4+ Month 6+

CPL consistently improves as data increases and we optimize ads performance. Final CPL estimates may differ based on filters and order focused ads optimization

Timeframe	Monthly Budget	Est. Cost Per Lead	Est. Leads
Month 1	$1,000	~$16	~63
Month 2	$2,000	~$14	~143
Month 3	$3,500	~$12	~292
Month 4+	$5,000	~$10 - $12	~417 - 500
Month 6+	$5,000	~$8 - $10	~500 - 625

Estimates are based on website quality, market benchmarks, targeting, and expected optimisation. Actual cost per lead depends on targeting, schedule, budget, competition, seasonality, vehicle type, and lead quality requirements.

Is This a Fit for Your Business?

We believe in honest qualification. Here’s a quick way to see if our Google Ads service is the right fit for your auto transport brokerage.

Criteria	Good fit	Probably not a fit
Business type	Auto transport brokerage with load board access	Carrier/Owner-operator with several trucks
Team capacity	Team of 3+ people who can handle leads	One-person operation
Budget	Ready to invest at least $1,000/month in ad spend	Looking to invest less than $750.00/month
Expectations	Understands optimisation takes 2–3 months	Expecting results in week one
Growth intent	Plans to scale ad spend over time	No intention to scale

What Happens in Your First Week

Here's a clear picture of deliverables and the timeline for each step. Your first week covers setup, tracking, and launch preparation

Account audit and readiness review

We analyse your site or landing page for paid traffic and tell you honestly whether it is ready or whether a rental landing page will likely lower CPL.

Campaign architecture

Built around vehicle types, service areas, and lead-quality requirements.

Keyword and targeting research

Includes negative keyword lists based on real auto transport search data.

Conversion tracking setup

Every lead is attributable to the keyword, ad, and campaign.

GA4 + Microsoft Clarity

See user behaviour, session insights, and not just clicks.

CTC Lead Tracking integration

Marketing data captured regardless of CRM limitations.

CallRail call tracking

Free setup via our referral link; calls often convert better than forms.

Why Brokers Choose Us Over a Generic Agency

Built for auto transport brokerages that care about real booked orders, not vanity metrics.

We generate auto transport leads ourselves

Compare The Carrier actively generates leads in this market for more than 5 years, so we understand the channel beyond theory.

Built for the brokerage model

We understand your workflow and brokerage business model. And we optimize ads towards your specific needs.

Our own lead tracking platform, included

CTC Lead Tracking closes the attribution gaps most auto transport CRMs leave behind.

The full tracking stack, not a list of extras

Conversion tracking, GA4, Microsoft Clarity, and CallRail are included in setup.

We optimise for booked orders

Every time we look at both CPL and CPO, not just whichever metric looks better.

Reasonable cost & Clear pricing

We keep our rates reasonable to the level of expertise we provide. No hidden fees. No lock-in contracts. You always know what you pay for.

FAQ

How quickly will we start getting leads?

Leads will start coming in during the first week, but scaling ads to generate a significant volume of leads requires some time. For example, to reach 40-50 leads per day, at least 3 months of ads optimization is usually needed.

Do we need to change our website?

Not necessarily. We audit your site for paid traffic readiness and, if needed, can use a rental landing page that usually lowers CPL.

Who owns the ad account?

You do. Campaigns are built in your Google Ads account, so you keep full ownership of the data and assets.

What is the minimum ad budget?

We recommend at least $1,000/month in ad spend so the campaigns have enough data to optimise properly.

Will this work with our CRM?

Yes. We integrate with common auto transport CRMs and include CTC Lead Tracking so marketing data is captured even when CRM fields are limited.

Can we add more vehicle types later?

Yes. Campaign architecture is built so you can expand into additional vehicle types and service areas as you scale.

Google Ads for Auto Transport, Run by People Who Actually Generate Auto Transport Leads

Most Agencies Have Never Shipped a Car.

We need only car shipping leads in the 48 states.

“Your CRM loses
the marketing data.
We Fix That!”

They optimise for cheap leads, not booked orders.